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Andrew Penfold

Oct 26, 20201 min read

Keeping customers keen for Virgin Media at Redwood

Redwood (BBDO) delighted Virgin Media customers through a customer magazine in the late noughties. By 2014 the format had changed into a...

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Andrew Penfold

Oct 18, 20201 min read

5 retail lessons from Thread.com: Converting the bored shopper

How do you cut through the boredom some men feel when shopping for clothes? For our Head of Marketing Andy Penfold, personal shopping...

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Andrew Penfold

Oct 18, 20201 min read

The boom in A.I. is all about making data work for you

What with Alexa, autonomous cars and Blade Runner 2049 replicants, we can’t move for A.I. hype right now. But how does the tech impact...

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