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5 retail lessons from Thread.com: Converting the bored shopper

How do you cut through the boredom some men feel when shopping for clothes? For our Head of Marketing Andy Penfold, personal shopping site Thread.com has a few ideas…


Given the fact that walking past a coffee vendor in a shopping mall can cause my interest in clothes shopping to drop off a cliff, Thread’s see, click, and move on UX was exactly the experience I needed…


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